Booth fever

The London Art Fair has been and gone - but what a great week it was despite the rather snowy mid-week conditions! Most importantly in my mind is the fact that it was a roaring success for Pryle and the Art Projects. The smallest section of the fair triumphed over the main space of the event in every critical review; Spoonfed hailed it as 'the undoubted highlight of the fair; for 2010 this part of the fair is more extensive and more exciting than ever before. With a blend of Zoo Art Fair edginess and Affordable Art Fair charm, the Art Projects section really is a delight.'

We were lucky enough to be a part of this and our installation was praised by all the interested and enthusiastic people who stepped inside and enjoyed the immersive experience and even those who suffered threshold anxiety and merely peeped in. It was such fun to see youngsters and adults alike enjoying the interactivity our booth offered and even better to see the surprised expressions on people's faces when they clocked their own image on the screen in front!

I just want to say a big thank you to everyone who helped out - either building, curating or manning the booths. It was a brilliant experience for us, made all the better by the odd celeb spot and the wealth of exciting work and people in the Art Projects. Here's to the next event....... x