Tuesday, 17 March 2009

International Asset Management aquire Open Installation

Open Gallery has created a large video installation in the London offices of International Asset Management.

The company has invested in two limited edition video art collections – Earth and Encounter – to transform the impressive triple-atrium space at the heart of its Clifford Street headquarters.

IAM’s CEO, Morten Spenner, approached the gallery back in February after seeing the installation at Sketch. "Since moving into the office 3 years ago we have been looking for something special to fill the blank wall in our atrium,” he said.

“When I saw Open’s mesmerizing exhibition at Sketch, just round the corner from our office, I immediately thought some of the video paintings could work for us. The gallery has curated a selection of their artists' work which is perfect for the office, making this installation an outstanding contemporary addition to our art collection, that has already been much admired by staff and clients."

Two 6500 lumen projectors have been blended to cast a 7.5 metre-wide image on a wall that can be seen from multiple floors in the building, compensating for a lack of external views in the otherwise windowless space.

This is Open’s third office installation, and showcases the suitability of the video paintings not just for architecturally unusual spaces, but for any environment where inspiration and calm is key.

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